AI Insights · Timothy · January 2024
Top 5 Fitness and Weight Loss Apps in Bulgaria: Q4 2023 Performance
Discover the performance trends of the top 5 fitness and weight loss apps in Bulgaria during Q4 2023, including downloads, revenue, and weekly active users.
In the fourth quarter of 2023, the top 5 fitness and weight loss apps in Bulgaria showed varied performance trends across downloads, revenue, and weekly active users. Here’s a detailed look into their metrics:
Step Counter - Pedometer by Hitchhike Tech saw fluctuating download numbers, starting from 3.1K at the end of September and peaking at 3.4K in mid-October. The downloads dipped to 1.8K in mid-November but rebounded to 2.7K by the end of December. Its weekly active users mirrored this trend, starting at 10.7K and reaching 11.3K in October, before dropping to 8.5K in November and climbing back to 10K by the end of the year.
Mi Fitness (Xiaomi Wear) from Beijing Xiaomi Mobile Software Co., Ltd. had a steady download performance, with a notable spike from 1.4K in early December to over 4K in mid-December. The app's weekly active users increased consistently, starting at 19.3K and growing to 24.4K by the end of December.
Step Counter - Pedometer by Leap Fitness Group experienced a decrease in downloads from 2.6K in late September to 418 in mid-November, with a slight recovery to 850 by the end of December. The weekly active users followed a similar downward trend, from 42.5K in late September to 31.5K by the end of December. Revenue for this app remained modest, peaking at $26 in mid-November.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. maintained a stable revenue stream, peaking at approximately $1.5K in late November. Downloads ranged from 997 in late September to 587 by the end of December. The weekly active users hovered around 17.1K in late September, slightly decreasing to 14.8K by the end of December.
Home Workout - No Equipment by Leap Fitness Group saw its revenue peak at $245 in late October. Downloads fluctuated, starting at 719 in late September, reaching 1.3K in early October, and settling at 673 by the end of December. Weekly active users showed an increase from 6.5K in late September to 9.9K in early October, ending the year at 6.6K.
These insights are based on Sensor Tower data. For more detailed analysis and trends, visit Sensor Tower.
